What Are Cookies?
A cookie is a small text file which is stored on your computer when you visit a website. Cookies are useful because they allow a website to recognise a user’s device. This can be very helpful for things like remembering your preferences, saving passwords, keeping track of your ecommerce basket, or ensuring you see only relevant adverts or messaging.
Our cookies
The cookies on https://www.dfs.co.uk and https://m.dfs.co.uk (“Our Site”) are not harmful and are used to make your browsing experience better by providing better site functionality and customised experiences. The cookies used on our site will not store sensitive or personally identifiable information, such as name, address or credit card details. The tables below show a list of all of the types of cookies on our site and how we use them.
Strictly necessary cookies
These cookies are essential for you to browse and shop on our site and use many of its exciting features, such as adding products to your cart and accessing secure areas of our site. These cookies will generally be first-party session cookies.
| Domain | Cookie Name | Purpose | Cookie Expiry |
|---|---|---|---|
| DFS | WC_SESSION_ESTABLISHED | This cookie is created on the first request that is processed by WebSphere Commerce run time. | Session |
| WC_USERACTIVITY_10427018 | This cookie contains user session values such as the session login time, and session identifier information such as the user ID and store ID. | Session | |
| DFS_CHECKOUT | Pending copy | Session | |
| WC_PERSISTENT | This cookie is used to persist user ID, personalization ID (if enabled), language ID, and currency for each store ID visited in the session. | 90 days | |
| WC_PERSISTENT | This cookie contains the value of the store ID of the session. | Session | |
| DFS_PREF_METRIC | This cookie is used to store a preference setting chosen by the vistor. | Session | |
| WC_AUTHENTICATION_10427018 | This cookie is used to allow you to login to our website to see account details etc | Session | |
| JSESSIONID | This cookie is used to allow you to login to our website to see account details etc | Session | |
| gtm_experiment | Google optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B Tests | Session | |
| gtm_preview | Google optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B Tests | Session | |
| gtm_debug | Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests | Session | |
| optimize_editor | Google optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B Tests | Session | |
| gtm_auth | Google optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B Tests | Session | |
| vee24.nudges | This cookie is used to determine if a visual nudge as been shown to the visitor. | Session | |
| __cfruid | A cookie associated with sites using CloudFlare, used to identify trusted web traffic. | Session | |
| v24u_dfs | User Cookie: To identify users who return to a website | 3652 days | |
| v24s_dfs | Session Cookie: Temporary ID when visiting a website. If user engages with an Operator, a new session cookie is provided after the engagement ends | - | |
| __cfduid | Cloudflare cookie for maximising network resources, and protect from malicious traffic | 30 days | |
| vee24.userIsActive | To test if the user is active (has moved the mouse in the last few seconds) | - | |
| vee24.testCookie | To test if the 1st party cookies are enabled in the browser | - | |
| __cfduid | Cloudflare cookie for maximising network resources, and protect from malicious traffic | 16 days | |
| gi | This cookie monitors your experience on the website to detect, identify, and resolve issues quickly | 1 day | |
| ua | This cookie monitors your experience on the website to detect, identify, and resolve issues quickly | 60 minutes | |
| v24TestCookieDFS | Another test cookie to test if the cookies are enabled | Session | |
| goNamExp | Used to identify which A/B test group a user falls into, (used with Namogoo to stop browser hijacking) | 30 days |
Performance cookies
These functionality cookies give our site a much more personal feel and will remember choices that you have made in the past, such as what language you prefer, or what your user name and password are so you can automatically log in.
| Domain | Cookie Name | Purpose | Cookie Expiry |
|---|---|---|---|
| DFS | adiLP | This cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit | 90 mins |
| _cs_id | This cookie contains a user identifier | 395 days | |
| _4c_mc_ | This cookie is used within nudges to allow us to collect anonymous feedback | 730 days | |
| _cs_s | This cookie contains the number of pageviews within the running session | 90 minutes | |
| zukoVisitorId | This Zuko Cookie is used to gain insight into how users progress through forms, so we can improve them where possible. | 36135 days | |
| _gid | This cookie is used to give the user a unique ID, in order to collect Analytic data about how a visitor uses our website. | 1 day | |
| adiV | This cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit. | 365 days | |
| adiS | This cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit. | 90 minutes | |
| _cs_c | This cookie is used to save the user consent to be tracked | 365 days | |
| _gaexp | This cookie is used to collect google analytics data | 74 days | |
| _ga | This cookie is used to collect google analytics data | 730 days | |
| _gcl_au | This cookie is stored and used by GTM to track conversions | 90 days | |
| adiV | This cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit. | 90 minutes | |
| SSID | This cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website. | 730 days | |
| SID | This cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time. | 730 days | |
| JSESSIONID | This cookie helps us see what pages you visit, so we can improve customer journeys through the website. | Session | |
| __blka_ts | This is a timestamp cookie which enables brandlock to detect a user's 30 minute inactivity. 30 minutes inactivity is treated as the end of the current session. | Session | |
| _blka_uab | This cookie stands for A/B testing. Every visitor is given a random number from 1 to 100 for bucket segmentation. ( Visitors having cookie values 1 to 50 are segmented as A bucket and 51 to 100 as B bucket). | Session |
Functional cookies
These functionality cookies give our site a much more personal feel and will remember choices that you have made in the past, such as what language you prefer, or what your user name and password are so you can automatically log in.
| Domain | Cookie Name | Purpose | Cookie Expiry |
|---|---|---|---|
| DFS | __exponea_time2__ | This cookie creates a timestamp offset between browser and server time | 2 hours |
| __exponea_etc__ | This cookie gives the visitor a unique Exponea ID | 1095 days | |
| xnpe_0feb7596-fef0-11e9-960e-1e3b60270784 | Exponea Cookies are used to delivery custom experiences to customers. | 1088 days | |
| __OlapicU | User Generated Content provided by the Olapic Platform, this cookie is used to record if you have user has interacted with the Olapic Widgets. | 30 days | |
| Trust Pilot | amplitude_id_67f7b7e6c8cb1b558b0c5bda2f747b07trustpilot.com | TrustPilot Widgets used to display customer rating and review count. | 10 days |
Targeting cookies
Targeting Cookies allow us to use your online activity to provide you advertising across the web, including away from our site. Allowing these cookies will mean that the ads you see are more likely to be relevant to you or may limit the amount of times you see a particular ad or advertiser. These cookies may share this information with third-party organizations or advertisers, and may follow you onto other websites.
| Domain | Cookie Name | Purpose | Cookie Expiry |
|---|---|---|---|
| DFS | anj | This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 90 days |
| uuid2 | This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 90 days | |
| MUID | This cookie is widely used my Microsoft as a unique user identifier to sync across many different Microsoft domains, allowing user tracking. | 390 days | |
| uid | This cookie collects information about the visitor and his/her movement through our website. | 390 days | |
| _pinterest_ct_ua | copy | 7 days | |
| _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 16 days | |
| _pin_unauth | Used by Pinterest to track the usage of services. | 365 days | |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user | 1 days | |
| __qca | This cookie provides website rankings, and the data they collect is also used for audience segmentation and targeted advertising. | 392 days | |
| IDE | This cookie is used for retargeting and running personalised ads | 390 days | |
| SAPISID | This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites | 730 days | |
| APISID | This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites | 730 days | |
| __Secure-3PSID | Used to show relevant & personalised Google advertising | 730 days | |
| NID | This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites | 182 days | |
| SEARCH_SAMESITE | This cookie is used to prevent the browser from sending this cookie along with cross-site requests | 178 days | |
| 1P_JAR | This cookie carries information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website | 28 days | |
| __Secure-3PAPISID | Used to show relevant & personalised Google advertising | 730 days | |
| HSID | This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites | 730 days | |
| CONSENT | This cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website | 6136 days | |
| jvxsync | This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronise and gather visitor data from several websites | 166 days | |
| d | This cookie is used to show you more relevant ads | 90 days | |
| mc | This cookie is a consent persistent cookie | 382 days | |
| personalization_id | This cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile | 716 days | |
| mcdfsvisitor2 | This cookie is used by Medicom to allow them to show the end user relevant advertising | 30 days | |
| _ALGOLIA | A first party cookie for the Algolia search insights API to identify users for search analytics and personalisation | 6 months |
Unclassified cookies
These cookies are currently unclassified and their purpose is unknown. These will be updated and moved to the correct section as their purpose is detailed.
| Domain | Cookie Name | Purpose | Cookie Expiry |
|---|---|---|---|
| DFS | _cs_mk | Pending | 90 minutes |
| searchTermGTM | Pending | Session |
How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit https://www.aboutcookies.org or https://www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer's website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
About
Contact
Customer service
Careers
